Traditional visual production for flooring can be slow and expensive, but it doesn't have to be. By using the colormass Scanner and Rendering Platform, flooring brands can easily digitize physical materials and generate photorealistic lifestyle imagery on demand. Discover how moving to a simple, self-service platform allows flooring companies to create high-end visuals in-house, dramatically cutting costs and turnaround times without needing 3D expertise.
With the colormass platform, flooring companies can bring their marketing image production entirely in-house, eliminating the need for external 3D agencies or physical photo studios. This shift allows brands to maintain uncompromised visual quality while significantly cutting costs and accelerating turnaround times.
The examples below showcase the consistent results generated for each floor range. By digitizing and rendering the physical planks, no physical shoot was necessary.
Read on for a detailed breakdown of the two-step process: 1) Digitization and 2) Rendering.
Creating stunning marketing images always starts with digitizing flooring products using the colormass Scanner. Whether it's planks, ceramic tiles, woven flooring, or any other flooring materials, the scanner accurately captures each product, eliminating the need for time-consuming and labor-intensive manual work.
You can either send your flooring products to one of colormass's digitization facilities in Europe or the United States, or, if you have a high volume of products, purchase the hardware and perform the process in-house. Learn more here.
Once your products have been digitized, the resulting digital assets can be used to render virtually any type of image. See the next step to learn more.
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Once your flooring products have been digitized, you can log in to the colormass platform and generate images whenever you need them. You can choose from our library of ready-made scenes, or if you have specific environments in mind, our team is here to create fully custom scenes for you to reuse anytime, just like the environments shown in the first set of images.
Using these environments, you can create virtually any product image directly in your browser. After a short training period, even your marketing and sales teams can generate their own visuals without having to wait for the 3D team to produce new variations. Below is an example of what the rendering process looks like:
The advantage of digitizing your products is also that you can also go a step further compared to regular methods, you can also publish a surface viewer of your products and integrate it to your website so that your users can view the surface properties.