Our goal was to make it easier for our customers to experience our fabrics digitally with colormass' 3D configurator and in combination with our textures and website interface. We've transformed static product renders into interactive experiences where customers can visualise fabrics onto sofas and drapery models. The result is a richer journey that brings our latest collections to life and closes the imagination gap.
It's been an exciting project, experiencing firsthand colormass' collaborative approach and their unique combination of expertise in 3D visualisation, digital materials and platform integration helping us turn this vision into an engaging customer experience.
Twinbru offers an extensive library of 3D textile textures with visualisation services for all applications. Ready to use for manufacturers, designers, architects, wholesalers, retailers, offering endless possibilities for producing effective marketing content.
Twinbru uses the colormass configurator to display its large number of digital textiles and provide 3D visualization option for their clients.
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With an ever-growing catalog comprising tens of thousands of unique fabrics, providing an immersive, realistic, and scalable visual experience for their users is a monumental task. Twinbru needed an advanced solution that could bring their massive inventory to life in 3D (allowing designers and businesses to visualize textures, draping, and scale) without the traditional bottlenecks of manual 3D file management.
To overcome this logistical challenge, Twinbru integrated the colormass configurator API, transforming their digital content pipeline. Instead of manually configuring or uploading each individual fabric, the API integration established a fully automated workflow. Twinbru’s massive library of tens of thousands of fabrics is systematically and automatically imported directly into the colormass system. This seamless data exchange ensures that as Twinbru's vast textile collection grows and updates, the 3D-ready materials are instantly processed and available for high-fidelity visualization with zero manual intervention.
The true power of this integration, shines through the front-end user experience. By using the colormass configurator API’s headless capabilities, Twinbru was able to power a state-of-the-art 3D viewer without sacrificing their brand identity. The configurator is deployed using Twinbru’s original, custom-designed UI, allowing the advanced 3D technology to run silently in the background. Today, customers navigating the Twinbru platform can interact with tens of thousands of fabrics draped over 3D models in real-time, benefiting from colormass's photorealistic rendering engine while enjoying the familiar, intuitive Twinbru interface.
The end result is a 3D viewer that can be embedded across various websites to show off the fabrics in context. Instead of just looking at flat image squares, users can choose a fabric and instantly see it applied to different 3D scenes, like an armchair, a sofa, or flowing drapery.
The best part is how completely hands-off the whole process is. Because everything runs through the API, no one ever has to manually build or prep these 3D environments. The colormass system simply takes the selected material and applies it to the 3D model automatically, creating tens of thousands of realistic, interactive 3D setups without any manual design work.