Leading 3D Innovation in the Bathroom Industry

“As a visual storyteller I am always keen to find new ways of bringing our product to life. VADO have long been invested in new technology, pioneering the use of Augmented Reality within the bathroom industry in 2017 with the launch of our app, VIV. Our partnership with colormass paves the way for the next generation of VIV using their web-integrated, trackerless AR technology. It is clear to me that this technology will soon be considered standard. It has been a pleasure working with colormass – a company truly invested in both innovation and service.”

Aaron Kennedy
Senior Graphic Designer

VADO is a leading British bathroom brassware manufacturer providing high quality taps, showers, accessories and fittings to customers across the globe. VADO has a renowned reputation for creating products that deliver the best possible user experience whilst using water sustainably.

colormass helps VADO establish an enterprise level 3D data management infrastrucutre in the cloud, store countless 3D files online, and produce 3D and AR viewers on the fly.

Products used:

Contact Sales
3D Configurator

VADO selected a Knurled X Fusion product to test the colormass 3D platform and to get a glimpse into what benefits it can bring compared to its existing 3D infrastructure.

VADO's expectations for the optimal solution were quite high. Prior to meeting us they already used Sketchfab for some time but neither the quality and the manageability of the 3D assets met their expectations. Even though Sketchfab met the requirements of a hobby 3D Artist it could not fulfil the need for an enterprise level 3D data management system. Prior to meeting colormass, VADO's 3D infrastructure was fragmented. Essentially two solutions were maintained in the same time:

  1. a system for the AR viewer (an internal application developed by VADO called VIV)
  2. and a separate 3D viewer (Sketchfab).

This made the 3D data management really difficult. To make matters worse maintaining these two systems was not straight forward task either: the 3D assets for the AR viewer had to be prepared in Unity. Once Aaron had an experience with the colormass platform he right away noticed the big difference in convenience: the 3D models could be uploaded using common 3D formats (there was no need to use Unity) and models only had to be uploaded once. There was no need to prepare/upload multiple models for different use cases.

All the functionalities worked out of the box for the uploaded models without a lot of manual work (for example preparing AR ready models), which often makes manufacturers struggle with managing their 3D ecosystem. After the first test VADO quickly moved to test the system with a complete range: Arrondi. In the video below you can see the way the 3D viewer and AR viewer is used by Tim Bowder-Ridger the principal at Conran and Partners and the creator of the Arrondi range.

Transition to the colormass platform

After the success of the pilot project and the successful transition of the first range, the colormass platform's added value became clear and VADO experienced the following advantages in action:

  1. Cloud based system: the complete 3D infrastructure can be managed by using a simple web browser
  2. Complete solution: both the AR viewer and the 3D configurator works out of the box without added manual work
  3. Easy data management: the colormass platform is equipped to store products no matter the complexity and any update to your products can be easily propagated to the variations as well (even if a product has thousands of variations)
  4. Easy integration: the configurator can be embedded in any website with a few lines of code
  5. Easy extension: through the colormass API the functionalities of the configurator as well as the complete UI can be customized

VADO is committed to moving all of their 3D product data to the colormass platform. VADO uses the self service version of the colormass platform. This means that colormass provides the 3D infrastructure/backend, the 3D viewer and the app-less AR technology and VADO manages the 3D data itself. After 3 months of the initial pilot project the colormass platform is already housing more than 120 products and the product ranges are still being expanded.

The colormass platform from the ground up was designed to store products in a modular way. Even if there is a small change in the handle that appear on many of your products, it only has to be updated once, you don't need to cycle through 200 products just to make a subtle product change. Furthermore whenever extended functionalities are needed those are easy to implement through the colormass API. To explain this with a specific example: when VADO was preparing a configurator they wanted to have a combined configurator for each range (which is showcasing the available products of a range) but still show a different default selection depending on which page you are visiting the configurator from. For example if you visit the individual product pages of Omika - 2 Handle Thermostatic Valve and Omika - Mono Basin Mixer and click on the 360° icon both 3D viewers showcase the same set of products (the Omika range) but still the starting variation is different. In other cloud solutions this would have meant setting up hundreds of copies of the same configurator/product but in the case of colormass platform, these could be beautifully integrated with the CMS, and VADO could simply control the configurator with a simple line of code.

Vanity Builder

Following the transition, a more ambitious project emerged: the development of a configurator designed to encompass the vast array of possibilities within the Cameo range. The underlying product logic is intricate; as configurations change dynamically, new options emerge. This configurator was assembled utilizing the colormass 3D backend and seamlessly integrated via the colormass API. The frontend (i.e. user interface) of the configurator was created by VADO to ensure perfect alignment with the brand.

The CPQ feature of the colormass configurator streamlines the pricing process by dynamically generating on-demand PDFs tailored to each customer's selection. Upon finalizing their selections, users can download a PDF document containing the list of items and their respective prices (see an example below). This feature enables seamless customization, allowing clients to instantly access accurate pricing details in a polished, professional format.

Visit the Cameo Vanity Builder to try it out:

AR with a unique touch

Furthermore VADO utilizes the automatic colormass' AR creation in a brillliant way: since it is possible to save out the QR code (that the users need to scan to view their products in their space), VADO saved the QR image from the platform, and added it to the promotional catalog as well (see on the right).