Leading the technological innovation in the textile industry with colormass

“Colormass is an industry leader in material capture, 3D rendering and visualization technology with hardware and software solutions that allow us to accurately and beautifully represent our product catalog online. One of our favorite partners, the team is engaged, collaborative, and always willing to translate highly technical aspects of the process, brainstorm future possibilities and suggest solutions.”

Claire Mann
Director of Digital Products and Strategy

Designtex is the leading company in the design and manufacturing of applied materials for the built environment. A recognized innovator, they are known for their rigorous and dedicated approach to research and development of textiles and wallcoverings with reduced environmental impact.

Designtex uses the complete offering (ecosystem) of the colormass products and uses the various modules (configurator, rendering platform, data exporter) on a self service basis to support its complete marketing needs.

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It was clear from the beginning that Designtex was quite experienced with 3D companies and technologies. Prior to our conversations, Designtex explored competing scanning services (e.g. XRite, Vizoo, Metis etc.) but was searching for a solution that overcame issues they faced with other technologies, primarily with large scale patterns and quality of the scan. After the first conversation we agreed to proceed with a pilot project.

During the test project, Designtex compared multiple solutions by capturing the same materials to produce the same images with different scanning technologies. In the end, colormass’s technology outperformed capturing of physical properties and we feel honored that we were selected as a partner to implement the complete 3D infrastructure for Designtex.

Material Scanning

We have built up a scanner station within Designtex's Portland office, completing the assembly of the scanner in approximately one week. The scanner was constructed based on the blueprint of the original colormass Generation v4 scanner.

This scanning device conducts around 1000 measurements to derive the optical characteristics of various materials. The operation of the scanner and the processing of its scans are handled by the Designtex team.

The comprehensive Designtex digital library, on the colormass platform, already encompasses over 4000 materials. The Designtex team utilizes the entire colormass ecosystem, allowing for a completely self-service use of all offered colormass products such as Configurators, Images, and Exports. This streamlined approach empowers Designtex to digitize materials, generate images, create custom configurators, and export digital materials (Tileable and PBR) at a significantly reduced cost compared to engaging a third party for all these tasks involving 4000 materials.

Rendering Platform (Images)

Through colormass's online self-service Rendering Platform, Designtex effortlessly produces thousands of images. Currently, the Designtex team employs multiple predefined virtual scenes as their standard setup, and generate photorealistic images for each material.

One of the scenes presents an abstract setup, conveying the feel of the product (see above). If you visit any of the Designtex products, you will most likely you'll encounter these images, see Myddleton as an example: once you scroll down you will see the rendered images on the page.


If you visit any of the Designtex product pages (e.g. Geometric II) you will see that Configurators (highlighted in pink) are seamlessly integrated into the website. The automatic integration of the 3D viewer into the website eliminates the necessity for manual labor, specifically the individual preparation of a configurator for each page.

Custom 3D Application (Digital Studio)

The Designtex team has also developed a custom application on top of the colormass infrastructure called DDS (Designtex Digital Studio). You can see a short video for the overview of this tool.

This custom application empowers users to visualize customized patterns in real time, offering a dynamic and interactive experience. This visualization capability is seamlessly integrated with Designtex's ecommerce platform, streamlining the process of pattern selection and customization for users. Ultimately, this system results in the production of the desired pattern, which is a printed sample.

“With the launch of our Digital Studio, we’re equipping designers and architects with a tool that reduces their time to customize and produce materials, and we’re helping everyone within the design ecosystem maximize creativity and efficiency.” said Oriana Reich, VP of Marketing, Designtex.

The Designtex Digital Studio was also featured in design\milk.