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Delvaux, established in Brussels in 1829 by Charles Delvaux, is the world's oldest luxury leather goods house. In the Maison’s more than fifty exceptional boutiques, traditional design is elegantly combined with modern influences, a testament to the brand’s Art de Vivre. Each Delvaux boutique is unique: carefully designed not only to reflect the illustrious history of its location, but also to celebrate and highlight Delvaux’s own rich heritage.
colormass helps Delvaux establish an enterprise level 3D data management infrastrucutre in the cloud that enables the team to manage, collaborate on, and distribute high-quality 3D assets (used for rendering, configurators, and data exports), all from a single source of truth, drastically reducing duplication and accelerating their time‑to‑market.
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Delvaux, the esteemed luxury leather goods brand, hosts it's ever-growing its 3D asset library on the colormass platform. For the first time in its history, Delvaux has integrated rendered images into its e-commerce experience - a milestone made possible by the exceptional visual fidelity achievable with colormass technology.
Prior to meeting colormass, Delvaux had refrained from using 3D renders due to concerns over quality. The available solutions failed to meet the brand's high standards for realism and detail, especially when it came to replicating the nuanced texture and behavior of premium leather.
Delvaux’s team now produces high-quality digital product visuals entirely on a self-service basis using the colormass rendering platform. From anywhere in the world, they can generate photorealistic images with full control over the creative and technical process. One key element of this workflow is colormass’s PBR scanner, which captures the spatially varying bidirectional reflectance distribution function (svBRDF) of Delvaux’s leathers. Combined with other integrated tools - such as advanced seam simulation online 3D editing - this ecosystem allows for highly accurate rendering of products. The result is a flexible and scalable solution that enables Delvaux to bring its craftsmanship to life online with exceptional realism.
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Among the many advantages of the colormass platform, one particularly valuable capability for Delvaux is the ability to visualize made-to-order bags that would otherwise be prohibitively expensive to produce in advance. These bespoke pieces are crafted from rare, exclusive leathers - materials that are often available in very limited quantities (e.g. Ostrich, Crocodile etc.).
Using the colormass ecosystem, each of these high-end leathers only needs to be scanned once. From that point on, Delvaux’s team can combine any scanned material with any product and any scene in a fully modular way. This mix-and-match flexibility allows them to generate tailored visuals that match individual customer requests without the need for physical prototypes.
Not only does this reduce costs and material waste, but it also opens up new creative and commercial possibilities. Delvaux can now showcase its most exclusive offerings with photorealistic accuracy, enhancing the customer experience while preserving the brand’s commitment to craftsmanship and quality.
The 3D assets stored on the platform can also be directly used to generate marketing-ready images featuring avatars that are seamlessly composited into photos of real people. This is not traditional photo editing - it's a new kind of 3D compositing, where the original environment of the photoshoot is digitally reconstructed with such precision that the virtual product, such as a bag, is rendered into place as if it were physically present during the shoot. Think of it as the next generation of Photoshop - only this time, the final image shows no signs of digital manipulation. The result is indistinguishable from a real photo.
This technology represents a significant shift in visual content production. Previously, it was impossible to create truly lifelike renders that featured humans. Now, with ultra-realistic avatars and accurate lighting simulation, that barrier is no more.
The impact on workflows is quite substantial. Instead of organizing full-scale photoshoots for every product or variation, brands now only need to conduct a single "master" photoshoot. During this session, high-quality photos of models are captured under controlled conditions. These images then become a reusable avatar library, enabling the brand to render countless new visuals by combining the avatars with different 3D products.
This drastically reduces production time and costs while also increasing flexibility and consistency across campaigns. Visuals can be updated or adapted on demand without the need to reshoot. It's a smarter, faster, and more scalable way to create high-quality imagery.
In the backend, the colormass platform manages 3D assets through a single asset system. This means that a single, high-quality 3D asset of the product - in this case, a bag - is used across all visual outputs. Whether it’s a high-resolution close-up render showcasing the finest details of the seam, or a real-time product configurator that needs to load in under 3 seconds on an e-commerce site, the same underlying asset powers both.
While many 3D software solutions can generate seams, the colormass platform is unique in its ability to simulate seams in conjunction with physically scanned materials. This allows for a level of realism that goes far beyond what is achievable in other tools. For example, the subtle pulling of the leather around the seam - a result of the material interacting with stitching tension - is automatically reproduced with high accuracy. This level of detail is available straight out of the box, without any additional manual work.
On the right, you can see how the different layers of simulation - from material deformation to structural details - come together to create the final visual result.