3D Configurator for Businesses

Introducing colormass' 3D Configurator for Businesses — the first photorealistic 3D configurator. Developed on top of colormass' proprietary life-like 3D technology, 3D Configurator for Businesses is a simple and cost effective way to display your products in a photorealistic way. Works on almost any device, without plugins, with 99% uptime.

3D Content Management

On the colormass platform you are able to manage your 3D content online. We offer both a self service version of our platform: where you can upload your products by yourself using common 3D formats (e.g. .obj) and an assisted version: where our digitization team creates your products (in 3D) from scratch, and you only manage other aspects of the configurator (e.g. configurations, look of the scenes etc.).


On the colormass platform you can manage your own products: upload your 3D files, define configurations and many more.

An important part of our platform is that, the AR models are automatically generated from the products that you upload, so there there is no need for you to upload AR ready models those are created automatically.

If you don't have 3D files that's also no problem, the colormass team offers a digitization service as well for a one time fee.


You can request new finishes for your private library or just select existing ones from our library. You can then apply these materials to your products.


Once your products are uploaded you can customize the scene as well, you can modify the following details:

  • How the default camera is set
  • The lighting of the scene
  • Background color
  • AR and many other functionalities

App-less AR

No matter how complicated your products are our system generates the AR models automatically so you don't need to decide between preparing a low poly AR model or a high quality 3D viewer, with our configurator you get both. Our AR technology is used by thousands of customers every day and these customers only need to scan a QR code to view a product in their space (no need to download any kind of app or plugin).

These QR codes can be saved out as a regular images and can be printed and used in catalogs as well (see the two images on the right). So your customers can try your products directly from your catalog.

If you want to try an AR technology that is used every day by industry leaders then you should try the colormass AR feature.

Easily integrate with your eCommerce and ERP system

With our easy integration system you can, with a few lines of code, integrate the 3D view of your products to any of your existing product pages. If you require more sophisticated integration between your eCommerce platform and your ERP system (e.g. calculating the price of certain combinations where the prices are fetched from the ERP system) that is also possible thanks to our easy to use API.

If you are interested in more details, please read our documentation here: Documentation

Works with your data

No matter what pre-existing CAD data you have (for example: .dwg, .obj, .stp etc.) the final result will always be the same: a realistic configurable 3D view of your product.

Any browser and device

Works on any modern browser and device without any need for plugins.